Privacy Policy

Effective date: [LAUNCH MONTH YEAR]
Last updated: [LAUNCH MONTH YEAR]

Plain-English version (the short one)

  • I run this website. I’m a one-person operation. I don’t sell your data — to anyone, ever.
  • If you sign up for the newsletter, your email goes to ConvertKit so I can send you recipes. That’s it.
  • This site uses cookies for analytics (so I know which recipes are popular) and for ads (so I can keep the lights on). You can opt out — see the cookie banner at the bottom of any page.
  • If you comment on a recipe, your name and email are stored so I can reply.
  • You have the right to ask me what data I have on you and to delete it. Email [BUSINESS EMAIL].

The full legal version is below.

1. Who we are

This website (liftandbake.com, the “Site”) is owned and operated by [YOUR LEGAL NAME] (“we,” “us,” “our”).

For privacy-related questions, contact:
Email: [BUSINESS EMAIL]
Mailing address: [BUSINESS ADDRESS]

2. What information we collect

2.1 Information you give us directly

  • Newsletter signups — your email address, and optionally your first name, when you join the mailing list.
  • Comments — your name, email, website (if provided), and the comment content when you leave a comment on a recipe post.
  • Contact form submissions — your name, email, and the content of your message.
  • Purchases (if applicable) — billing details when you buy a digital product (handled by our payment processor; we do not store card numbers).

2.2 Information collected automatically

When you visit the Site, we (and our service providers) may automatically collect:

  • IP address and approximate location
  • Browser type, device type, operating system
  • Referring URL (where you came from — e.g., Pinterest)
  • Pages you visit and time spent
  • Cookie and similar tracking data

2.3 Information from third parties

Pinterest, Instagram, and similar platforms may share aggregated, non-identifying data about traffic they send us.

3. How we use your information

We use your information to:

  • Send the newsletter and any updates you’ve opted in to receive
  • Respond to comments, questions, and contact form submissions
  • Operate, maintain, and improve the Site
  • Understand which content is popular (analytics)
  • Display relevant advertising (see Section 5)
  • Process purchases of digital products
  • Comply with legal obligations
  • Detect, prevent, and address technical issues or abuse

4. Cookies and tracking technologies

The Site uses cookies and similar technologies. Cookies fall into a few categories:

  • Strictly necessary — required for the site to function (e.g., comment login, security).
  • Performance / analytics — Google Analytics or similar, used to understand how visitors use the Site.
  • Advertising — used by ad partners to serve and measure ads (see Section 5).
  • Functional — remember your preferences (e.g., recently viewed recipes).

You can control cookies through:

  • Our cookie consent banner (visible the first time you visit)
  • Your browser settings
  • The opt-out tools listed in Section 5

Refusing certain cookies may limit some features of the Site.

5. Advertising and affiliate links

5.1 Display ads

We may use third-party advertising networks (such as Google AdSense, Mediavine, Raptive, or similar) to display ads. These networks use cookies and other technologies to serve ads relevant to you. They may collect information such as your IP address, browser type, and pages visited.

You can learn more and opt out at:

If we use Mediavine or Raptive, you can review their respective privacy policies on their sites.

5.2 Affiliate links

Some links on this Site are affiliate links — we earn a small commission if you make a purchase, at no extra cost to you. We are a participant in the Amazon Services LLC Associates Program and other affiliate programs. See our Disclaimer for the full disclosure.

6. Email marketing (ConvertKit)

When you sign up for the newsletter, your email address (and any other info you provide) is stored and processed by ConvertKit (also known as Kit), our email service provider. You can review their privacy policy at convertkit.com/privacy.

Every email we send includes an unsubscribe link. You can opt out at any time.

7. Comments and Gravatar

When you leave a comment, the comment and its metadata (including your IP address) are retained indefinitely so follow-up comments can be approved automatically. If you have a Gravatar account associated with your email, your profile photo may appear next to your comment.

You can request deletion of your comments and associated data at any time.

8. Analytics

We use analytics tools (such as Google Analytics 4) to understand how visitors use the Site. These tools may set cookies and collect data about your visit. You can opt out using the Google Analytics Opt-Out Browser Add-on.

9. How we share information

We do not sell your personal information.

We may share information with:

  • Service providers who help us run the Site (hosting, email delivery, analytics, payment processing). These providers are contractually limited in what they can do with your data.
  • Legal authorities when required by law, subpoena, or court order, or to protect our rights and the safety of others.
  • A successor entity in the event of a merger, acquisition, or sale of the business — in which case you’ll be notified.

10. Your rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Correct or update inaccurate information
  • Request deletion of your data
  • Object to or restrict certain processing
  • Withdraw consent at any time
  • File a complaint with a data protection authority

To exercise any of these rights, email [BUSINESS EMAIL]. We aim to respond within 30 days.

10.1 GDPR (European Economic Area, UK)

If you’re in the EEA or UK, the legal bases we rely on are: your consent (newsletter, certain cookies), legitimate interests (running the Site, analytics, security), and legal obligations.

10.2 CCPA / CPRA (California)

If you’re a California resident, you have rights to know, delete, correct, and opt out of “sale” or “sharing” of personal information. We do not sell personal information in the traditional sense, but some advertising-related data sharing may qualify as “sharing” under the CPRA. You can opt out via our cookie banner.

11. Children’s privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact [BUSINESS EMAIL] and we will delete it.

12. Data retention

We keep personal information only as long as necessary for the purposes described in this policy or as required by law. Newsletter subscribers’ data is retained until unsubscribe; comments are retained until you request deletion; analytics data is retained per the analytics provider’s defaults.

13. Data security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission over the internet is 100% secure, however, and we cannot guarantee absolute security.

14. International data transfers

The Site is operated from [STATE/COUNTRY]. If you’re accessing it from elsewhere, your information may be transferred to, stored in, and processed in jurisdictions whose data protection laws differ from yours. By using the Site, you consent to such transfers.

15. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the most recent change. Material changes will be communicated through a notice on the Site or by email.

16. Contact

Questions about this policy? Reach out:

[YOUR LEGAL NAME]
Email: [BUSINESS EMAIL]
Mailing address: [BUSINESS ADDRESS]